Market Trends to Medical Treatments: How social cues shape our responses (ISL Supported)

This study looks at whether being part of a running club is associated with how well people do in marathons. We used data from over 200,000 runners in London Marathons from 2018 to 2023. We find that being in a club was linked to better marathon times for both men and women. Being in a club seemed to help people keep up their pace as they got older too, and it could shave off as much as 40 minutes from their finishing times. These results could be useful for runners, coaches, and sports organisations, and they might apply to other sports or group activities too.

This talk will explore how the demand for beer is affected by its own price, the prices of alternatives, and consumers income levels across the globe. We break down the results between On and Off-trade beer buying to show that these two markets have very distinct features, analysing data for 97 countries from 2006 to 2021. We find a “Prinks effect” where Off trade beer is a “compliment” for on trade beer drinking – meaning that consumers are having a beer at home before heading to the pub.

Microbes are exposed to a great diversity of conditions on their journey through the human body. Ultimately their goal is to find an environment with an appropriate food source so they can replicate. My research focusses on what makes nasty/pathogenic bacteria harmful to us and how we can interfere with their damaging behaviours. By studying how bacteria respond to different nutrients and signals that are often naturally encountered in the host, I believe we can develop smarter drugs that could help tackle the growing threat of antimicrobial resistance.